I challenge you to find anyone in Scandinavia who don't know what Marimekko is. We all have childhood memories of the bold and colorful patterns and most of us can't help but to smile a little when we think about them. I think that's true for a lot of American's too.
How exciting then that Marimekko is doing a guest collection for Target this spring! The collaboration is going to be based around summer items, very appropriate pairing for the patterns and colors we are used to seeing from Marimekko. Most of the items will be under $50.
The collection premieres in stores on April 17. I will be hanging on the locks, will you join me?
UPDATE: For more information about the Marimekko for Target collection you can also see this post.