It feels early to talk about Christmas but for retailers and the press, the season 'started' months ago. I think it was in June that we began to hear the interior design industry talk about the colors that we will see this Christmas season and Pinterest is already filling up the pipeline of winter holiday inspiration. And you know what, I love Christmas so I don't mind getting warmed up to it so I can enjoy it for longer. The weird thing about this holiday is that I absolutely love it all the way up until Dec 26th or so..and then I can't wait to get rid of it. As soon as those gifts have been unwrapped and the family dinner is over - so is my appetite for Christmas decor. So starting early might be the way to go, right? More time to enjoy it!
IKEA's Christmas collection is always interesting to us Swedish expats. Holiday's hold a lot of cultural tradition which become much more important to you when you're far away from home. IKEA's Christmas collections has so far been very influenced by traditional Swedish styles and feel very familiar so they become the easiest way for me to get a 'Swedish' Christmas here in the US. They even stock up on some of the traditional foods so they're an absolute must on my todo list before Christmas.
In Sweden, IKEA has already released the new products for 2016 so let's take a sneak peek shall we?
All images by IKEA
I really like the realism of IKEAs work lately. Even when it comes to the Christmas inspiration, it's not over the top styled and hand picked furniture just to fit in with the holiday pieces. Now - don't get me wrong, I think these are beautiful Christmas homes, but look at that picture right above. There's the blue couch that we've seen all year and it looks like those pillows might have been part of the fall makeover. That wallpaper isn't something I would expect to be the perfect backdrop for a Christmas photo shoot either. But that's how our homes look, even when it's Christmas. Most of us don't buy a white or red couch and paint our walls white just because it suits the season. Or is that just me? Yeah..I didn't think so. And yet, this is what we see year after year in catalogs and glossy magazines, on Instagram and Pinterest. Rooms and homes that make the perfect Christmas setting and bring out the best in white, red, green, gold and silver. There's nothing that nods to the fact that just a couple of weeks ago that same company was talking about nothing but pumpkin-colored table settings and mustard yellow accents. Not only can most of us not afford that kind of behavior (or find the time for it!) but also it would be pretty horrible from an environmental perspective. I think this goes to show the focus on sustainability that IKEA has worked on for a while. It's good to see that it's not just coming through in products like LED lights and responsibly sourced materials and ingredients but also in their inspiration and how they imagine and portrait our use of their products. Makes the Swede in me very proud :-)
Oh, and I love all the cookie packaging and glass jars and tin boxes - they make it easy to gift homemade treats for all those holiday parties you're going to!